Jira Evolution Continues with Idea Tracking

When Jira was first released in 2002, it was purely for software development.  Fast-forward 20+ years and things have certainly changed! Today we have purpose-built project types for business teams, service and support teams, and now for idea tracking too. Before we explore ideation in Jira, here’s a quick recap of the major Jira launches.

Key Jira Milestones

2002 – Jira 1.0 is launched for software developers to track their bugs and tasks.

2009 – Atlassian acquired GreenHopper which added release planning, burn down charts, and many of the agile and board features we use today in Jira Software (JSW).

2011 – Atlassian launches the first cloud-based version of Jira. It was originally named “JIRA OnDemand” and the on-prem version was called “JIRA Download.” The names were re-branded in 2014.

2012 – Scrum boards became a standard Jira Software feature. They were originally named RapidBoards.

2013 – Jira Service Desk (JSD), a former hackathon project, joins Atlassian’s suite of tools. It was relaunched as Jira Service Management (JSM) in 2020.

2015 – Jira is split into two application types: Jira Core and Jira Software.

2017 – Atlassian re-branded their corporate identity with a new logo and individual product logos. “JIRA” was renamed “Jira”.

2018 – Atlassian introduced next-gen (now called “team-managed”) scheme-less projects for Jira Cloud.

2021 – Jira Work Management (JWM) is launched to help business teams collaborate and work in one place.

2023 – Jira Product Discovery (JPD) is launched to help product teams track and prioritize ideas. 

2024 – Jira Software and Jira Work Management are combined under the brand name Jira.

Jira Work Management (now “Jira”) vs Jira Product Discovery

So, where does that leave us and what is there to know about the newest Jira flavor? If you’re not already tracking ideas in Jira, now is a great time to start! And by the way, tracking product ideas is just the beginning. Why not also track ideas for new employee benefits, recommendations for recognition opportunities, or ideas for your kitchen remodel? Jira Product Discovery serves the space between initial ideation and execution, no mater the idea type.

Check out my article on Salto’s website to explore the differences between Jira Product Discovery and Jira Work Management in Jira Cloud.

Choosing Between Jira Product Discovery and Jira Work Management

Read: Choosing Between Jira Product Discovery and Jira Work Management

I’ll show you the differences so you can select the best option for your organization’s needs.

Author: Rachel Wright

Rachel Wright is an entrepreneur, Certified Jira Administrator, and author of the Jira Strategy Admin Workbook. She started using Jira in 2011, became a Jira administrator in 2013, and was certified in 2016. She is the owner and founder of Industry Templates, LLC, which helps companies grow, get organized, and develop their processes.

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